Entrepreneurship and Small Business Management 1th edition
ISBN:0135030315
ISBN13:9780135030318
Publisher:Prentice Hall
Authors:Steve Mariotti, Caroline Glackin
Entrepreneurship and Small Business Management Description
Entrepreneurship and Small Business Management 1 Edition Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.