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University of Bridgeport Textbooks > Internet Marketing and e-Commerce

Internet Marketing and e-Commerce 1th edition

ISBN:0324074778

ISBN13:9780324074772

Publisher:CENGAGE Learning

Authors:Ward Hanson, Ward (Ward Hanson) Hanson, Ward A. Hanson, Kirthi Kalyanam

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Internet Marketing and e-Commerce Description

The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, Principles of Internet Marketing looks at Internet marketing by traditional large companies, small business, and online startups.

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