Post Classifieds

Consumer Behavior 9th edition

ISBN:0073404764

ISBN13:9780073404769

Publisher:McGraw-Hill/Irwin

Authors:J. Paul Peter, Peter, Jerry C. Olson, Olson, Jerry Olson

Renting Options

Own it? Sell it back

Consumer Behavior Description

Consumer Behavior 9 Edition This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Log In

or Create an account

Employers & Housing Providers

Employers can list job opportunities for students

Post a Job

Housing Providers can list available housing

Post Housing

Log In

Forgot your password?

Your new password has been sent to your email!

Logout Successful!

You just missed it! This listing has been filled.

Post your own housing listing on Uloop and have students reach out to you!

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
OR
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format