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University of Bridgeport Textbooks > Fashion Entrepreneurship

Fashion Entrepreneurship 2th edition

ISBN:1609011341

ISBN13:9781609011345

Publisher:Fairchild Books

Authors:Michele Granger, Michele M. Granger, Tina Sterling, Tina M. Sterling

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Fashion Entrepreneurship Description

Fashion Entrepreneurship 2 Edition Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

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