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University of Bridgeport Textbooks > Retail Advertising and Promotion

Retail Advertising and Promotion 1th edition

ISBN:1563678985

ISBN13:9781563678981

Publisher:Fairchild Books

Author:Jay Diamond

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Retail Advertising and Promotion Description

Retail Advertising and Promotion 1 Edition Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business.

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