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University of Bridgeport Textbooks > So You Want to Be Customer-Centric?

So You Want to Be Customer-Centric?

ISBN:1463785143

ISBN13:9781463785147

Publisher:CreateSpace Independent Publishing Platform

Author:Alain Thys

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So You Want to Be Customer-Centric? Description

Despite proclaiming the contrary, most businesses don’t really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. In just 99 pages, So You Want to Be Customer-Centric? helps you shake the habits that are preventing companies being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because it’s a nice thing to do, but because it is ultimately more profitable. The book includes case studies and best practice insight from senior executives who have been there: C&A, ING, Lexus Europe, L’Oréal Group, Orange Business Services, Philips, Sanoma Magazines International and the World Economic Forum.

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