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University of Bridgeport Textbooks > Conversations in Communication, Volume 2

Conversations in Communication, Volume 2

ISBN:0996003347

ISBN13:9780996003346

Publisher:FMS Full Media Services

Authors:Jabaree Dunham-Carson, Philip Weinholtz

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Conversations in Communication, Volume 2 Description

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.

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