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University of Bridgeport Textbooks > E-Commerce Marketing

E-Commerce Marketing 1th edition

ISBN:0538438088

ISBN13:9780538438087

Publisher:South-Western Educational Pub

Authors:Brad Kleindl, Brad (Brad Kleindl) Kleindl, Jim Burrow, James L. Burrow, Brad Alan Kleindl

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E-Commerce Marketing Description

E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.

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