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E-Commerce 2014 10th edition

ISBN:013302444X

ISBN13:9780133024449

Publisher:Pearson

Authors:Ken Laudon, Kenneth C. Laudon, Kenneth Laudon, Carol Traver

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E-Commerce 2014 Description

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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