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Electronic Commerce 3th edition



Publisher:Prentice Hall

Authors:Elias M. Awad, Elias M Awad

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Electronic Commerce Description

This briefer text gives students an overview of managerial and technical concepts of e-commerce.  The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

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