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Media of Mass Communication Plus NEW MyCommunicationLab with eText -- Access Card Package (11th Edition)

Product Details

ISBN: 9780205843954

Publish Date: 07/01/2012

Publisher: Pearson

Number of pages: 504

Description

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.


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