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Services Marketing (7th Edition)
Author Information
Christopher H Lovelock, Jochen WirtzProduct Details
ISBN: 9780136107217Publish Date: 01/29/2010
Publisher: Prentice Hall
Number of pages: 648
Description
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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