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Versace for H&M Preview

Fashion Forward

On October 21, 2011

            Have you ever dreamt of owning a piece of a designer collection on a college student budget? Well you are in luck. On June 22, H&M (Hennes and Maurtiz) announced their latest designer collaboration with Milan fashion house, Versace.   The "Iconic Collection" for this Fall/Winter 2011 will be located in selected H&M stores on November 19.

            The fashion house is widely known for their vivid colors, luxurious material and glamorous clothing style. They are also infamously known for pushing the limits of sex appeal in ways that can appear to be vulgar, from the tight fitting silhouettes that are edgy, to daring designs that always push the boundaries of fashion.

            After many months, there was no sign or hints of the proposed pieces in the upcoming collection. Finally, the preview of the ad campaign for the collection was released worldwide and online on October 12. The images that were displayed featured a metallic gold dress, floral prints Asian inspired silhouettes and lots of leather pieces, from jackets, skirt and other accessories that are referenced from Versace DNA.

            The H&M press release in June stated that the collection will entail 40 pieces from their women's selection and 20 for the men's. It will also be the first time ever the assortment will present home furnishings.

The H&M press release states.

"The women's wear collection will be dominated by the dresses that express the spirit of the season featuring studded leather, silk and colorful prints, and accessories including high heels and costume jewelry. The men's collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewelry for men. For the first time in a designer coloration at H&M, the collection will include homeware pieces including pillows and bedspreads."

If you would like to win a piece from the H&M collection for free, H&M has partnered with Polyvore style to create a design contest. Each week one winner will receive three complete looks from the collection and everyday one person will win a Versace for H&M scarf.  To view the complete rules and contest deadlines see the H&M facebook page. Contest starts October 21.

            If you can't wait for the collection to hit H&M stores on November 19, here is a sneak peak of the pieces that will be sold next month.

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